We’ve launched a new logo to reflect our focus on reducing hourly employee turnover through interactive kiosks that give blue-collar workers a voice.

The megaphone represents giving people a voice and communicating. The i is to give each individual a voice in the workplace, even those on the frontline. The blue/purple color and the letter i also represent a potential look of a worker (with the circle of the i being the head and the line of the i being the body) and the feeling that one might feel blue or sad if his or her voice isn’t heard. Our goal is to help give these workers a voice, to try and solve problems, rather than just have them turnover, especially in traditionally high turnover environments.

And the name Qlicket is pronounced “click it;” the idea is we want you to click on the kiosk, which we’re finding people enjoy doing.